About Us
The Thrive by Design Group
The Thrive by Design Group offers a distinct and transformational approach, setting us apart from the rest. We’re here to empower women in a world where they often find themselves juggling multiple roles and navigating societal expectations, not just addressing burnout but helping them thrive mentally, emotionally, and physically.
What makes us stand out? It’s all about awakening the SuperHERo within every woman. We firmly believe that each woman possesses an inner wellspring of power, potential, and purpose waiting to be harnessed. Our mission is to empower them to thrive, not just survive.
Our approach is deeply personalized, recognizing that every woman’s journey is unique. We’re here to provide guidance and support tailored to your specific needs and circumstances. We offer practical, real-life solutions to help you regain balance and flourish both personally and professionally.
By working with us, high achieving females become part of a supportive community of like-minded women who understand the path they’re on. They’ll gain access to valuable resources, insights, and a network of individuals who share their aspiration to thrive. We take a holistic approach, addressing mental, emotional, and physical well-being. It’s not about just surviving; it’s about thriving in every facet of life.
The Thrive by Design Group is a partner in transformation, dedicated to helping high performing females thrive, not just survive.
The Founders Story
Andrea Smith, the Founder of The Thrive by Design Group, began her career in sales and sales leadership with a global medical device company after finishing her education. She was committed to excelling in all aspects of life, whether as a wife, mother, friend, or employee. However, the juggling act of these roles led to constant feelings of exhaustion and disconnection.
After a decade in the corporate world, Andrea decided to leave her successful career for a better work-life balance. She started her business, offering sales training to the Med Tech industry. Balancing her expanding business with caring for three young children was overwhelming. Even after moving to California, she continued to experience burnout, especially while managing four children.
Andrea came to a realization: things had to change. She noticed that numerous women faced similar struggles, trying to be ‘superheroes’, and it was taking a toll on their lives. So, she decided to go on a journey of self-discovery. During this journey, she redefined what being a superhero really meant. She firmly believes that within every woman, there’s a SuperHERo waiting to be unleashed. This SuperHERo represents a woman’s true power, potential, and purpose.
Andrea established The Thrive by Design Group to empower women to embrace their true selves and unlock their SuperHERo. The company’s mission is to help women step into their power, pursue their purpose, and achieve their full potential.
Awaken your SuperHERo Coach (The Asia-Pacific Region) - Jo Hull
I believe that authenticity and courage are the cornerstones of effective leadership.
I am proud to be part of the Thrive by Design group, where we empower women to make a meaningful impact across all areas of life. In this role, I support women in embracing their true power, creating an environment where they can thrive. Together, we embark on a transformative journey of self-awareness and authenticity, encouraging them to identify what might be holding them back and to step into their purpose, power, and potential.
Having coached at three Women’s Rugby World Cups, including serving as the first-ever female head coach in 2017, and working as an Executive Director in sport, I have often found myself as the only female leader in the room. This experience has equipped me with valuable insights into breaking barriers and fostering inclusive environments, as I successfully led diverse teams of performance staff, leaders, athletes, and key stakeholders.
As a proud mother and passionate leadership coach, I empower women to embrace their true selves, encouraging them to lead with confidence and purpose. With over 20 years of experience in elite sports performance leadership, I have dedicated my career to helping women thrive by design in all aspects of life.
The arrival of my two children in January 2024 deepened my commitment to balancing professional aspirations with personal fulfilment, embracing challenges as opportunities for growth, and challenging societal norms. Navigating both overwhelm and underwhelm, I understand how essential achieving balance is for thriving.